I am proud that you would call me a friend. Back at you.

I agree completely with Jeff as far as the lack of increased return on professionally created video. The cost is simply too high right now. Plus, the popularity of sites like YouTube merely reinforces the fact that professional quality is not a necessity for market penetration.

As a brokerage, we are going to experiment with some different ways of doing it ourselves. It should be interesting. To be honest, there is part of me that is looking forward to screwing it up, just for the learning experience.

I also don’t think that there’s going to be a clear cut right way & wrong way to do it as long as it’s done in the first place. How I practice real estate is way different than how others do and I expect the routes that we take with video to be way different as well.

One thing for certain though; I’ll be having fun it while doing it.

I’m still feel there is a heavy price with no increased return for professionally shot listing videos, but what Daniel did above - self branding, specific to his target, entertaining, showing off his personality - is a great use of video, in my opinion.

Have a great holiday