A few days ago, Jeff Turner asked us for our thoughts on video and it’s potential uses in the Real Estate space. He posted the question as a video on Seesmic, a service that encourages video interaction and is currently in private pre-alpha, and we talked back. Jeff then took the responses and edited them into a super cool 14 minute video that he posted today on Google Video along with the details on his blog.
Then today, Daniel Rothamel, the Real Estate Zebra came strong with this little video about “How to Sell Your Home”. So simple, yet powerful.
In the coming weeks and months, forward thinking real estate professionals are going to be experimenting with video. Some of it is going to suck, but some of it is going to click and I think Daniel’s video clicks. I’m proud to be able to call these guys my friends.
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Brian LeBars 12.20.07 at 9:27 pm
Society is too busy to read now. Video can hold there attention. Good stuff. Agents in our office are using professional video now for there listings. Looks like a fast growing trend.
Have a great holiday
Jeff Turner 12.20.07 at 10:41 pm
Andy… proud to call you a friend as well. Thanks.
I’m still feel there is a heavy price with no increased return for professionally shot listing videos, but what Daniel did above - self branding, specific to his target, entertaining, showing off his personality - is a great use of video, in my opinion.
Andy 12.20.07 at 11:01 pm
Hey guys, thanks for popping in. I also think that cleverness along with minimal production is going to provide the best bang for the buck.
I also don’t think that there’s going to be a clear cut right way & wrong way to do it as long as it’s done in the first place. How I practice real estate is way different than how others do and I expect the routes that we take with video to be way different as well.
One thing for certain though; I’ll be having fun it while doing it.
Daniel Rothamel 12.21.07 at 6:08 am
Andy,
I am proud that you would call me a friend. Back at you.
I agree completely with Jeff as far as the lack of increased return on professionally created video. The cost is simply too high right now. Plus, the popularity of sites like YouTube merely reinforces the fact that professional quality is not a necessity for market penetration.
As a brokerage, we are going to experiment with some different ways of doing it ourselves. It should be interesting. To be honest, there is part of me that is looking forward to screwing it up, just for the learning experience.